Vitra

Flagship Contract Retail and Corporate Design
New York City, NY

Inspired by Vitra HQ's use of color and space, I created a complete redesign proposal for their NYC Flagship. Focusing on iconic historical pieces balanced with contract best sellers and new releases for a space that best showcases the manufacturers products. Colors pulled from Vitra’s Color & Material Library to create a true Vitra office.

Emphasizing designer Konstantin Grcic’s theory of “Agility,” the proposed design demonstrates spaces and furniture that react quickly for formal, informal, group, or individual needs. By providing spaces for a quick meeting and having casters on furniture to easily move them for a company town hall, the furniture and floor plan work twice as hard for the end user. Interviews with end users shaped the design.

Permanent desks for the 25 employees are balanced with touchdown spaces and quiet individual work zones, as requested by users to optimize their workday. Custom tabletops were chosen to show clients the options available.
February 2020.

Furniture plan for Vitra's second floor, for the office and contract sales.
An inviting Grand Repos allows for a quiet call space while displaying a cult favorite amongst contract clients.
The Alcoves can be used for a quick meeting space between client and sales, or between colleagues.
The Soft Work Sofa can be configured infinite ways, shown here with the half-platform to allow for extra seating during Townhall meetings.
Presentation space for Townhalls, shown with the Alcoves moved out and Aalto E60s brought in.
The Chair Wall display featuring iconic historical Vitra & Artek pieces
The Color & Material Library seating space, with a Vernor Panton classic Living Tower as a divider.
Demonstration chairs for Sales and clients.
A lounge space, with the distinctive Noguchi Freeform Sofa, to enjoy a coffee during a sales and client meeting.
A small meeting space allows for seasonal themes, designed here to fit the "Ray Eames' Sea Things" campaign of Spring/Summer 2020.
Different desk systems and benches to show the options available to clients.
The Sales Support bench to allow team members to work together efficiently.
A broader view of the main workspace, with permanent desks, touchdown zones, and two quiet heads-down work spaces.
Inspiration images, focusing on Vitra's history, Color & Material Library, and research of spaces from HQ to booths at Salone del Mobile and Orgatec.
Photos of the office (February 2020) and color palette serving as a stark contrast to other Vitra spaces and global color palette.
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